Web design
Is the skill of designing presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers. The process of designing Web pages, Web sites, Web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography.
Involved technologies may include (see Web development): Markup languages (such as XHTML and XML) Style sheet languages (such as CSS and XSL) Client-side scripting (such as JavaScript and VBScript) Server-side scripting (such as PHP and ASP) Database technologies (such as MySQL) Multimedia technologies (such as Flash and Silverlight) Web pages and Web sites can be static pages, or can be programmed to be dynamic pages that automatically adapt content or visual appearance depending on a variety of factors, such as input from the end-user, input from the Webmaster or changes in the computing environment (such as the site's associated database having been modified). With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.
Web development
Is a broad term for any activity related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design web content development, client-side/server-side scripting, and web server configuration.However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, ,e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
For larger businesses and organizations, web development teams can consist of hundreds of people (web developers). Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.
Internet marketing
Also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience.
The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
Internet service
Is defined by the W3C as "a software system designed to support interoperable machine-to-machine interaction over a network". Web services are frequently just Internet application programming interfaces (API) that can be accessed over a network, such as the Internet, and executed on a remote system hosting the requested services.
Other approaches with nearly the same functionality as web services are Object Management Group's (OMG) Common Object Request Broker Architecture (CORBA), Microsoft's Distributed Component Object Model (DCOM) or SUN's Java/Remote Method Invocation (RMI).
The W3C Web service definition encompasses many different systems, but in common usage the term refers to clients and servers that communicate over the HTTP protocol used on the Web. Such services tend to fall into one of two camps: Big Web Services and RESTful Web Services.
"Big Web Services" use Extensible Markup Language (XML) messages that follow the Simple Object Access Protocol (SOAP) standard and have been popular with traditional enterprise. In such systems, there is often a machine-readable description of the operations offered by the service written in the Web Services Description Language (WSDL).
The latter is not a requirement of a SOAP endpoint, but it is a prerequisite for automated client-side code generation in many Java and .NET SOAP frameworks (frameworks such as Spring, Apache Axis2 and Apache CXF being notable exceptions). Some industry organizations, such as the WS-I, mandate both SOAP and WSDL in their definition of a Web service.
More recently, REpresentational State Transfer (RESTful) Web services have been regaining popularity, particularly with Internet companies. These also meet the W3C definition, and are often better integrated with Hypertext Transfer Protocol (HTTP) than SOAP-based services. They do not require XML messages or WSDL service-API definitions.
Search engine optimization
SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers" a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign ( Search engine Friendly inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, ).
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Electronic Commerce
Commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage.
A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C.
This is the type of electronic commerce conducted by companies such as Amazon.com. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
SEO FRIENDLY
It's a given that no site can get lots of traffic (and therefore, earn money) without content. All content, no matter how poorly presented, will contain certain keywords and phrases which appear throughout. It is these repeating words and phrases that draw the attention of search engines.
Suppose a Web savvy entrepreneur wants to create a highly popular site about Miss Hilton, a topic which offers a lot of competition. Why not pull one over on the search engines, and fill the site with content that features her name over and over? Paris Hilton scarves Paris Hilton watch Paris Hilton gossip Paris Hilton Paris Hilton! This sort of content may be decidedly rich in the important keywords, but there is very little meat for users to wrap their interest around. Not only will this sort of content disappoint readers; it won't trick the search engines. Those savvy little sites actually know how to scan for readable, sensible content -- meaning that content which only offers barely strung-together words won't make the cut.
True SEO-friendly content is rich in not only keywords and phrases, but offers an easy read for the average Internet user. There's a fine line to walk with search engines, and it's important to make sure words appear frequently - but naturally - within text. For every 400 words, it's a good idea to include keywords and keyword phrases at least twice throughout. SEO-friendly content will also have bold headings and subheadings which feature those same keywords and phrases.
Of course you have to upload your site in a fast web hosting server
web hosting service
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.